The Culture Code for quality in America is: IT WORKS

     The Culture Code for quality in America is : IT WORKS.  This speaks to the idea that Americans view quality differently than our foreign counterparts.  Quality to them, means the production of products with no defects; whereas to the American people, it could mean defective somewhat, but show me all the bells and whistles!  That's what I truly care about!  I want all  the neat features like bluetooth so I can call my friends. I need Onstar, and I have to be able to use my Ipod.  I need the controls completely at my fingertips.  The young lady talks about "blindspots," then its right to the gadgets.  Tell me what you think.    

The code for America is DREAM

As Rapaille said in his book, the Code for America encompasses all other Codes in the book. It is indeed the way we think of ourselves as Americans or the way we have been raised to think of ourselves. Throughout our lifetime, as Americans, we've been trained to think America is the epitome of all countries. With phrases like "The American Dream", "Dream big", "The promised land", and "Forever young". America has created an image for itself. One that is so strong, that citizens of other countries "dream" about coming to America.

Rapaille makes reference to the "newness" of America. He mentions various city names that encompass the word "new" as well as how as a country we are constantly building and renewing things rather than preserving them.

When you think of it, a DREAM is something one wishes to accomplish or experience. It's hope that one day you will achieve greatness or something bigger and better. Well, America is no stranger to big, as everything we do, eat, and drive, is big in comparison to some countries who by far are less wasteful than Americans.

This Levi's commercial is a pure representation of America. Americans are naturally driven to "go forth" or push ourselves to overcome ant triumphs or setbacks we encounter. A good example of this is how we as a country recovered and were able to rebuild after 9/11. We've build something bigger, better, and with even more meaning than before.

Code for the American Presidency--MOSES

According to the book, the Culture Code for the American Presidency is MOSES, stripping away the religious context, the book describes Moses as a rebellious leader of his people with a strong vision and the will to get them out of trouble. When I think of Moses, and I won't strip away the religious side of him, I think about him also looking out over his people and giving out the 10 Commandmants on a mount in the desert as those people look up to him. In these two presidential ads, they both use this culture code but in different ways.
In the Romney ad, the camera angle is always looking up to him, as he talks about what is wrong with the U.S, our enemies and threats, and basically rebels with whats been going on for the last four years. The commercial is saying look up to this man and let him lead you. The Romney Campaign completely utilized the code for the American Presidency in this ad.
In the Obama ad, the camera angle has the audience eye to eye with the President, and he doesn't talk much about threats or enemies but of staying the course and that he will lead the people out of this 'down' time in America. This staying the course and continuing trust that the President is asking for does not seem all that different from Moses and his people wandering the desert for 40 years in place of a new home, obviously they had some faith in the guy to lead them to the promised land. Now 40 years is a long time, so I don't think they were going for that angle, but to stay the course despite critics who believe otherwise is definitely an attribute that Moses had.

 

What do you think???????????????????

Budwiser's 2013 Superbowl Ad "Brotherhood"

     This commercial is a heartfelt depiction of the loving relationship that exists between a rancher that raised a horse to later become a "Clydesdale."  The director uses movement deliberately to convey the feelings of the rancher for the horse; through the playfulness, the love he felt, and the fact that the horse's feels the same emotions.  The horse's feelings become personified as the audience gets the sense that the horse feels the same way, through the constant movement and the gestures of acknowledgement when the horse is unmasked, and he has this blank stare when looking at his previous caregiver. 
     The use of light was employed using a combination of hard and soft light, showing us the intimacy of the relationship.  The director is showing the commercial from the perspective of the future "Clydesdale," illustrating the warmth of their relationship when they're playing outside, but shining the light on the horse mainly when they are in the barn.  The rancher is in the dim area in the barn, positioned as a parent watching his child sleep.
     The music depicts a parent-child relationship.  The scenes support this notion as well, taking the audience from the infancy of the young colt, all the way to the moment he becomes a Clydesdale.  You get the sense of accomplishment,and the fact that the proud parent is anxious to see his child all grown up.  And its at that moment that we the child remember the relationship he had with his parent-figure back at the ranch; because he breaks away from the pack, find his father figure and acknowledges him.           

Make-Up Assignment for Framework & Structure

If you cannot make it to the make-up class on Framework & Structure today you may complete the following make-up assignment instead. You will need to watch the following:






You will also read:

Larouche, Pierre. "The Network NeutralityDebate Hits Europe." Communications Of The ACM 52.5 (2009): 22-24.Business Source Complete. Web. 

And:

"The Network Neutrality And The Netflix Dispute:Upcoming Challenges For Content Providers In Europe And The UnitedStates." Intellectual Property & Technology Law Journal 23.3 (2011):3-6. Business Source Complete. 

You will then write a 5-7 page paper comparing and contrasting the approaches and challenges of the Unites States and Europe to Net Neutrality. Provide examples of similarities and differences for each.

If you have any questions please let me know.