When the poster was released fans new that the villain would be one of Batman's most iconic foes, Bane. A large portion of the fan base also knew that in the comic, Bane beats Batman nearly to death in their first encounter and breaks Bruce Wayne's back. With this being the third and final movie in Christopher Nolan's trilogy the creators of this poster use relative position to convey the danger batman faces this time around. The design of the poster also lets fans know that somewhere in the film batman will have that iconic face off where Bane man handles him. The broken cowl of batman placed in the fore front of the poster and Bane in the back ground walking away allows you to draw the conclusion that batman is over matched this time around. The angle of the photo gives me a feeling as if im on the ground as a loser of a fight and Bane is walking away as a confident victor. The copy across Bane's back reading "THE LEGEND ENDS" creates another feeling that Batman may die attempting to save Gotham.
This is a good example of how color is used to set the tone of an advertisement, or in this case, a whole movie. The ad is simply just tones of gray and black but makes such a bold statement, especially with the text in the middle of the page. Overall, an appealing ad!
ReplyDeleteI have the same observation about how color of the poster helps explain the movie theme as Leah does. I just want to add 1 point confusing me which is the arrangement of the copies. The tagline "The legend ends" placed at the center and has same size as the movie name "The dark knight rises" at the bottom. If I were not a movie fan, I would wonder which would be the movie name and what the director wanted the audiences to remember more, the tagline or the movie name.
ReplyDeleteThis movie poster did an incredible job of portraying everything movie goers needed to know about the film. The dark color scheme, haunting the rain, and the cracked mask all play towards Batman's the overall dark theme. I think in this instance, the name of the film was not as important as the message of it being the final in the trilogy. There is some stock that comes from creating things for well known brands. You don't need to see Facebook typed out to know the little blue "f" will take you to the site. This type of top of mind recognition is fun for designers because they are able to put focus and attention on other elements. This is probably why the title of the movie is smaller than the tag line. On another note, Tom Hardy as Bane was incredible!
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