The Code of Quality and Perfection

http://www.dailymotion.com/video/x9qrof_american-icon-greyhound-showcases-v_shortfilms

This ad features a young woman who leaves the city on a Greyhound Bus to   meet her boyfriend. The message of the ad is that you can leave your car behind, leave your trouble at home and travel safely with Greyhound .People can trust Greyhound to take them to places without any worries. For some people it might be comfortable to travel by car rather than taking a public bus like Greyhound but for others IT WORKS. The “function” of the bus is to take you to places safely and without any trouble. It saves you from the trouble of possible break down and the wear and tear of your car.

 According to Rapaille the culture code for quality in America is IT WORKS. Americans put a premium on functionality but do not put premium on quality. Perfection is not just reality. Rapaille believes that Americans care about the “work being done” and care less about bells and whistle.