Quality = It works?

I just saw this commercial again today and I had forgotten what car company it was for, at first when I saw it i thought it was a great example of the code for QUALITY .... IT WORKS, however after I realized what car company it was for, I laughed because now they are in real trouble. Because the message they are sending to the consumer in this ad, is directly contradicted by recent events. Take a look for yourself:

http://www.youtube.com/watch?v=7vhuXaANaSU