The Commerical is portraying instances where the consumer can experience the luxury of shopping. It provides the viewer with images of upscale stores and the happiness it brings to those who shop within Cherry Creek Shopping Center. The close proximity of the actors emphasize commradre and the comfort of being together looking for the 'right' item and having an abundance of choices.

As Rapaille explains in Chapter nine, page 160, while shopping is wonderous and life-affirming, buying sends a different message especially to women. The idea of shopping is to search for good deals and one-of-a-kind items that may bring happiness and fullfilment to those within the shopping 'zone', but not necessarily to buy the item. Rapaille explains this to be the alibi process in which, not making the purchases provides the alibi for going shopping again in the future, thereby giving the shopper another reason to go back to the malls.

Besides the manifest messages of 'buy', there are the latent messages as well. The commerical emphasizes the status and class that is associated with shopping. Being able to make purchases without concern for money, emphaisizes a financial freedom. Some people even go as far as to save hundreds even thousands of dollars to plan shopping excursions in order to have the illusion of belonging to the same upperclass or status level if only for an hour or so.