Thursday, June 17, 2010
The evolution of Burger King
In the 70's Burger King commercials focused on having service/ food "your way". Then Burger King commercials began to play on children's interest by using childhood actors to make their advertisements more effective and using the most popular toys/ cartoons to reinforce their marketing strategies. Who could say no to such adorable kids, right? Now Burger King has created its own "Ultra Lord" and advertise commercials toward men claiming "I am man, hear me roar" or atleast belch as I enjoy this fulfilling manly burger-of-a-meal that is way to masculine and not prissy unenough to be suitable for a woman.
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I agree with your point about how Burger King's motto used to be "have it your way" and now it's all about the "man" I believe this has to do with a. it's aligning itself with Hardee's as far as who they're targeting b.they are trying to survive in a world where people want cheap food, and if they are going to be mascot driven at least make him eccentric like Jack N the Box...who may be another competitor as far as who they are trying to reach.
ReplyDeleteAlso...in case you haven't noticed Burger King's food has not really gotten any better...