Code for the American Presidency--MOSES

According to the book, the Culture Code for the American Presidency is MOSES, stripping away the religious context, the book describes Moses as a rebellious leader of his people with a strong vision and the will to get them out of trouble. When I think of Moses, and I won't strip away the religious side of him, I think about him also looking out over his people and giving out the 10 Commandmants on a mount in the desert as those people look up to him. In these two presidential ads, they both use this culture code but in different ways.
In the Romney ad, the camera angle is always looking up to him, as he talks about what is wrong with the U.S, our enemies and threats, and basically rebels with whats been going on for the last four years. The commercial is saying look up to this man and let him lead you. The Romney Campaign completely utilized the code for the American Presidency in this ad.
In the Obama ad, the camera angle has the audience eye to eye with the President, and he doesn't talk much about threats or enemies but of staying the course and that he will lead the people out of this 'down' time in America. This staying the course and continuing trust that the President is asking for does not seem all that different from Moses and his people wandering the desert for 40 years in place of a new home, obviously they had some faith in the guy to lead them to the promised land. Now 40 years is a long time, so I don't think they were going for that angle, but to stay the course despite critics who believe otherwise is definitely an attribute that Moses had.

 

What do you think???????????????????