The code for America is DREAM

As Rapaille said in his book, the Code for America encompasses all other Codes in the book. It is indeed the way we think of ourselves as Americans or the way we have been raised to think of ourselves. Throughout our lifetime, as Americans, we've been trained to think America is the epitome of all countries. With phrases like "The American Dream", "Dream big", "The promised land", and "Forever young". America has created an image for itself. One that is so strong, that citizens of other countries "dream" about coming to America.

Rapaille makes reference to the "newness" of America. He mentions various city names that encompass the word "new" as well as how as a country we are constantly building and renewing things rather than preserving them.

When you think of it, a DREAM is something one wishes to accomplish or experience. It's hope that one day you will achieve greatness or something bigger and better. Well, America is no stranger to big, as everything we do, eat, and drive, is big in comparison to some countries who by far are less wasteful than Americans.

This Levi's commercial is a pure representation of America. Americans are naturally driven to "go forth" or push ourselves to overcome ant triumphs or setbacks we encounter. A good example of this is how we as a country recovered and were able to rebuild after 9/11. We've build something bigger, better, and with even more meaning than before.