http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html
Friday, January 15, 2010
Life Lessons from an Ad Man and how to add intangible value without change
This is a witty 15 minute presentation on the "Life Lessons from an Ad Man." Particularly, at the 12:00 minute mark is a great example of how to add intangible added value without changing a product. Basically, finding new ways to reinvent the same mundane thing. There is a commercial for the product along with a customer feedback clip.
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Clearly an excellent speaker! He gives quite a few examples of adding value without changing the product.
ReplyDeleteSutherland indicates that tying a good feeling to a product is often critiqued and frowned upon but that people have a choice; they can live in a world where they and those around them are more poor or they can embrace the purchasing of stuff.
Rushkoff (in the video Rob posted) tells us that our problem is our monetary system. We haven't figured out how we will exist in a system that allows us to add value without adding capital.
So who do you think is right? Is there a balance to be struck here?