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Tuesday, January 15, 2013

Week 1 PPT and requested info

Greetings All,

I will see you tomorrow evening but am posting the powerpoint from the first class here as requested. I am also including some links to the sources we discussed:


  
Whiteness and Western Values in Global Advertisements: An Exploratory Study. By: Gram, Malene. Journal of Marketing Communications. Dec2007, Vol. 13 Issue 4, p291-309. 19p. 2 Graphs. DOI: 10.1080/13527260701359272. 

You will see that:

De Pelsmacker, P. et al. (2001) Marketing Communications (London: Prentice Hall).

and 

Manabe, K. et al. (1992) An analysis of Japanese advertisements in the US and Germany: from a
comparative perspective on global marketing, in: Annual Studies (Vol. XLI) Nishinomiya, Japan:
Kwanset Gakuin University).


Are both cited in this study as we discussed. 

Also the study we discussed regarding infants possibly distinguishing morality and aligning themselves with persons they consider themselves like can be found here:

"Babies Help Unlock the Origins of Morality." CBSNews. CBS Interactive, 18 Nov. 2012. Web. 15 Jan. 2013.

See you tomorrow evening!
 

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