I enjoyed reading on page 174 the importance of lighting in the film Bladerunner. Subtle, dim lighting is something audiences can take for granted when viewing a film or television. We know that it can give off a certain mood of a scene, but it's not often that it's used for the theme of an entire motion picture. Usually dim lighting can be seen as a poor decision or flaw of the director, especially in media such as filmed interviews, which I've seen, and becomes a huge distraction.
On page 175, Natalie Angier mentions how the "cute" factor causes some cars to sell and others not to, like SUVs. I'm not sure when this was written, but I think it's important to note that there have also been some modifications to SUVs like the Jeep Liberty and Ford Escape to also appear "cuter," more compact and even rounder, as well as having better milage for SUVs.
The defenition for the natural predisposition for order (gestalt) on page 179 is interesting, but I would like to know more about whether or not imbalance and things being out of order also stimulate certain people. It would seem plausible that perhaps a smaller portion of the population prefer disorder and a lack of equal distribution as aesthetically pleasing or artistic. And when these artistically disordered products or media are seen by the public, are they met with more or less appreciation?
Matt - I think that taking a look at this tutorial present on the Spokane Falls community college website will help: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm
ReplyDeleteGestalt principles are based on human beings predisposition to organize visual elements into unified groups. The link above will show you some specific examples of different principles being applied.