http://www.youtube.com/watch?v=CSG807d3P-U
a. The Targeted audience within this television ad appears to be Men. The purpose is to get more men to eat fish sandwiches from McDonalds. It is a humorous commercial, which attracts young and older men, but the focus may primarily be on the group of 13-25. The catchy tune and animated antics of the bass on the wall, plays to a man's need to hunt and fish for sport, but if they are unable to fish they can always grab a fish sandwich from McDonalds.
b. The function behind this advertisement is to persuade Men to purchase fish sandwiches while also providing them with entertainment, i.e. the catchy tune and humorous characters. Most men tend to buy the beef products (quarter pounder w/cheese, big mac, etc). This is also a form of Multiple Function. It is obvious that the commercial is to get people to buy a filet o’fish, but it is also to get MEN to purchase a filet o’fish. It coerces others to purchase through humor and the catchy jingle. Men like goofy humor check out this unprofessional video made by men: http://www.youtube.com/watch?v=D-kvxLdiSLc&feature=related
c. Both of the commercials that were viewed seem to be directed at the same audience. There is no difference between the messages that is implied that could be seen. http://www.youtube.com/watch?v=DIq92yp_a0c&feature=related
The target audience definitely seems to be men. However, the first link is for a Levi's commercial. The second link seems to be a video targeting a younger audience. I wonder if this is a video that was truly shot by the kids in it or if it was staged by McDonald's.
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