Code for Luxury

This is a :30 second Hyundai Sonata spot from the Super Bowl. It depicts Brett Farve still playing in the year 2020 and earning an MVP Award. As Rapaille discusses in Chapter Nine, this commercial denotes America's code for luxury which he describes as "Military Stripes". After all, no NFL player has more 'military stripes' than Brett Farve. Farve comes with a "recognition of goodness" and quality, the same of which Hyundai wants people to believe about it's product

http://www.youtube.com/watch?v=mVYxU1OHumM