While I was reading the chapter on codes for health and youth, Rapaille talks about americans always wanting to feel youthful. I found this great clip of a television commercial that ran for Suave hair products, it really hit the middle aged mom demographic hard showing them how to postpone looking old, if you use there hair products.
http://www.youtube.com/watch?v=8nfGQ0FVooU&feature=related
It's sad to say but he was dead on with that chapter. Majority of men and women spend excessive amounts of money to look more youthful. Unfortuantely, the media does nothing more than play off of those insecuries. Rapaille really made me think about how our culture views age versus other cultures. They embrace it while we curse time.
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