While I was reading the chapter on the code alcohol, I knew what Rapaille was saying and for the most part I agreed with it, however I found a great commercial for Johnnie Walker that really resonates with the codes for quality and for America and goes against what Rapaille is saying about the code for alcohol. Take a look:
http://www.youtube.com/watch?v=jO2NYUvirGI&feature=related
http://www.youtube.com/watch?v=ovMbBEZNXuE&feature=related
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